Privacy Policy

Information about how personal information is collected, used and protected.

Introduction

Welcome to Smile Stairlifts.

Smile Stairlifts is committed to protecting your privacy and handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit www.smilestairlifts.co.uk, use our stairlift comparison service or request quotations from participating stairlift companies.

Smile Stairlifts is operated by V1 Digital Marketing FZCO, a company registered in the United Arab Emirates.

We aim to comply with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this Privacy Policy carefully to understand how your personal information may be processed.

Who We Are

Trading name: Smile Stairlifts

Legal company name: V1 Digital Marketing FZCO

Country of registration: United Arab Emirates

Registered office: Dubai Silicon Oasis

Trade licence number: 65928

Website: www.smilestairlifts.co.uk

Email: info@smilestairlifts.co.uk

V1 Digital Marketing FZCO is the data controller responsible for determining how and why personal information is processed in connection with the Smile Stairlifts comparison service.

Where we share enquiries with participating stairlift companies, those companies will generally act as independent data controllers for their own subsequent processing.

Personal Information We Collect

We may collect personal information when you visit our website, complete a quotation request, contact us or interact with our services.

This may include:

Personal and contact information

Full name.
Telephone number.
Email address.
Postal address or postcode.
Preferred method of contact.

Stairlift enquiry information

Type of stairlift required.
Straight or curved staircase.
Number of stairs or staircase configuration.
Property access requirements.
Preferred installation timescale.
Product preferences.
Budget information, where voluntarily provided.
Additional details submitted through enquiry forms or chatbot conversations.

Technical and website information

IP address.
Browser type and device information.
Operating system.
Pages visited.
Website interactions.
Referral sources.
Cookie preferences.
Approximate geographical location derived from technical information.

Communications

We may retain records of emails, telephone enquiries, contact form submissions and other communications relating to your request.

We ask that you avoid submitting unnecessary medical information through our website.

If you voluntarily provide health, disability or mobility-related information, we will handle it with additional care and only process it where a valid lawful basis and any required special-category condition apply.

How We Collect Your Information

We may collect information:

Directly when you complete a quotation request or contact form.
When you communicate with us by telephone or email.
When you interact with a website chatbot or enquiry assistant.
Automatically through website cookies and analytics technologies, subject to applicable consent requirements.
From participating suppliers where necessary to administer or follow up on an enquiry.
From advertising or referral partners where the information has been collected and shared lawfully.

We may use third-party technology providers to support these activities.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing our comparison service

To review your stairlift requirements, process your enquiry and identify potentially suitable stairlift suppliers.

Sharing quotation requests

To pass relevant enquiry information to up to three participating stairlift companies so that they can contact you about your requirements.

Communicating with you

To respond to questions, provide service information and follow up on quotation requests.

Managing our operations

To maintain enquiry records, manage supplier relationships, resolve complaints and administer our referral service.

Improving our website

To understand how visitors use our website, identify technical problems and improve website performance and usability.

Marketing

To send promotional communications where we have the appropriate consent or another lawful basis under applicable marketing rules.

Legal compliance

To comply with legal obligations, respond to lawful requests and protect our legitimate legal interests.

We will not use your personal information for purposes that are incompatible with the reasons it was originally collected unless permitted by law.

Lawful Bases for Processing

Under UK data protection law, we must have a valid lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Consent

Where you have provided valid consent for a specific activity, such as certain marketing communications or the use of non-essential cookies.

Legitimate interests

Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include responding to relevant enquiries, operating our referral service, preventing fraud and improving our services.

Contract or steps before entering a contract

Where processing is necessary to provide a service you have requested or to take relevant steps at your request before entering a contract, where applicable.

Legal obligation

Where processing is required to comply with applicable laws or regulations.

We will assess and document the appropriate lawful basis for each processing activity.

Where special-category personal information is processed, we will also identify an applicable condition under Article 9 of the UK GDPR.

Sharing Information With Stairlift Companies

When you request stairlift quotations through Smile Stairlifts, we may share relevant information with up to three participating stairlift companies.

The information shared may include:

Your name.
Telephone number.
Email address.
Postcode or location.
Stairlift requirements.
Relevant information supplied in your enquiry.

This information enables participating companies to contact you, discuss your requirements and potentially arrange a quotation or assessment.

The number of companies receiving an enquiry may vary depending on supplier availability and your requirements.

Participating companies are separate businesses and will generally be responsible for their own processing of your personal information after receiving an enquiry.

We expect participating companies to handle personal information in accordance with applicable data protection requirements.

We recommend reviewing their privacy policies when they contact you.

Where required, we will obtain appropriate consent before sharing personal information for specific purposes.

We do not sell personal information to unrelated organisations for unrestricted marketing purposes.

Third-Party Service Providers

We may use external service providers to operate and improve our website and services.

These may include:

Website hosting and management

Framer, which provides website publishing and hosting services.

Online enquiry forms

Tally, where used to collect quotation requests and customer information.

Customer relationship management

Zoho CRM, where used to record, organise and manage customer enquiries.

Chatbot and enquiry assistance

A third-party chatbot provider, where implemented, to guide visitors through the quotation process.

Website analytics and advertising

Analytics, advertising measurement and conversion tracking services, where implemented and permitted.

Email and communications

Email hosting and communication providers used to respond to enquiries and manage business correspondence.

These providers may process personal information on our behalf or act as independent controllers, depending on the service and circumstances.

We seek to use appropriate contractual, technical and organisational safeguards when engaging providers that process personal information.

The specific providers and technologies used may change as our website develops.

International Transfers of Personal Information

Smile Stairlifts is operated by V1 Digital Marketing FZCO, which is registered in the United Arab Emirates.

As a result, personal information collected from UK customers may be accessed or processed outside the United Kingdom, including in the UAE.

Our technology providers may also process or store information in other countries.

Where personal information is transferred internationally and UK data protection law requires transfer safeguards, we will take appropriate steps to protect that information.

Depending on the circumstances, these safeguards may include recognised adequacy arrangements, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another lawful transfer mechanism.

We will also assess whether additional protective measures are required.

You may contact us for further information about the safeguards applicable to relevant international transfers.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including any applicable legal, regulatory, accounting or dispute-resolution requirements.

Retention periods may vary according to the type of information and the purpose of processing.

We consider factors including:

Whether your enquiry remains active.
The need to manage supplier referrals.
Applicable legal obligations.
The handling of complaints or disputes.
Whether you have requested deletion.
The continued necessity of retaining the information.

When personal information is no longer required, we will securely delete or anonymise it, subject to applicable legal requirements.

Our internal retention schedule determines the specific retention periods for different categories of information.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to support functionality, understand website usage and measure advertising performance.

These may include:

Essential cookies

Required for core website functionality and security.

Analytics cookies

Used to understand visitor behaviour and improve website performance.

Advertising cookies

Used, where implemented, to measure advertising effectiveness and support relevant marketing.

Functional cookies

Used to support optional features such as chatbot interactions or saved preferences.

Where legally required, we will request your consent before setting non-essential cookies or using similar tracking technologies.

You can manage your preferences through our cookie consent controls, where available.

For further information, please read our Cookie Information page:

www.smilestairlifts.co.uk/cookie-information

Marketing Communications

We may contact you in connection with a quotation request or enquiry you have submitted.

We distinguish communications necessary to respond to your enquiry from separate promotional marketing communications.

Where required under applicable electronic marketing rules, we will obtain your consent before sending marketing emails, text messages or making marketing calls.

You may withdraw marketing consent or opt out of marketing communications at any time.

You can contact us at info@smilestairlifts.co.uk to request that we stop sending marketing communications.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

Access controls and account permissions.
Secure website connections.
Appropriate authentication measures.
Restricted access to customer records.
Secure management of third-party services.
Monitoring and reviewing security practices.
Staff confidentiality and data protection procedures.

Although we take reasonable steps to protect information, no internet-based system can be guaranteed completely secure.

Your Data Protection Rights

Under UK data protection legislation, you may have the following rights, depending on the circumstances:

Right of access

To request a copy of the personal information we hold about you.

Right to rectification

To request correction of inaccurate or incomplete information.

Right to erasure

To request deletion of your personal information where applicable.

Right to restrict processing

To request that we limit how your information is used in certain circumstances.

Right to data portability

To receive certain personal information in a structured, commonly used and machine-readable format where applicable.

Right to object

To object to certain processing activities, including processing based on legitimate interests and direct marketing.

Rights relating to automated decision-making

To exercise applicable rights concerning certain decisions made solely through automated processing that have legal or similarly significant effects.

Right to withdraw consent

Where processing is based on consent, you may withdraw that consent at any time.

To exercise your rights, please email:

info@smilestairlifts.co.uk

We may need to verify your identity before responding.

We will respond within the time limits required by applicable law.

Automated Processing and Chatbots

Our website may use interactive tools, automated forms or chatbot technology to help visitors identify suitable stairlift options.

These tools may ask questions about staircase configuration, product preferences and contact information.

Information provided through these tools may be used to process your enquiry and identify relevant stairlift suppliers.

Unless otherwise explained, automated recommendations are intended to provide general guidance rather than final technical or medical assessments.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects without meeting applicable legal requirements.

Children's Privacy

Smile Stairlifts is intended primarily for adults seeking information about stairlift products and services.

We do not knowingly collect personal information directly from children for marketing purposes.

If we become aware that personal information has been collected from a child inappropriately, we will take appropriate steps to address the situation.

Parents or guardians may contact us if they have concerns about information submitted by a child.